I was recently castigated for saying that ‘If you’re old enough to remember the sixties, the chances are that you’re at least sixty.’
Of course, it’s true that people in their forties and above also remember the sixties. But to have been at the cutting edge of the sixties pop culture of fashion, music and sexual revolution, there’s a good chance that you were at least 16 in 1967 - making you at least 60 this year.
And if you were at the leadership end of that culture, you will almost certainly be older than that.
Even so, I was still more than a little surprised to find that all of the following were born in 1946 – the first year of the post-war ‘baby boom’ - and will therefore celebrate their 65th birthday this year.
I never thought that so many of my heroes, role-models and (dare I say it) pin-ups would be so old. See if a shiver runs down your spine too!
John Paul Jones (Led Zeppelin, more recently ‘Them Crooked Vultures’ and also currently performing at Covent Garden in ‘Anna Nicole)
Jane Asher
Julian Barnes
Marianne Faithful
Dave Gilmour (Pink Floyd)
Timothy Dalton (Bond)
Ray Dorset (long side-burned Mungo Jerry frontman)
Alan Bleasdale
Sue Townsend
Hayley Mills
Tim Curry (of the Rocky Horror Show)
Lesley Joseph
Donovan
Graham Gouldman (10cc)
Dave Mason (Traffic)
Paul Smith (fashion)
Robert Fripp (King Crimson)
Lewis Collins (Professionals)
Noddy Holder
Maurice Saatchi
Sue Lawley
Diane Keaton
Billy Bonds
Tony Robinson
Alison Steadman
Barry Gibb (BeeGees)
Dee Dee Wilde (Pans People)
Felicity Kendall
Chris Tarrant
Justin Hayward (Moody Blues)
Benny Andersson (ABBA)
Steven Spielberg
Vikki Hodge (model)
Peter Green (Fleetwood Mac)
Jane Birkin (je t’aime)
Peter Lorimer (Leeds)
Joanna Lumley
Roy Wood (Wizzard)
Lesley Judd (Blue Peter)
Janet Street-Porter
Brian Patten (Liverpool poet)
Robby Krieger (the Doors)
Tyne Daly (Cagney & Lacy)
Dolly Parton
Liza Minelli
Cher Candice Bergen
Donald Trump
George W Bush
Linda Rondstadt
Bill Clinton
Danny Glover
Jimmy Webb
Susan Sarandon
Richard Carpenter (the Carpenters)
Uri Geller
Patti Smith
Mirielle Mathieu
Ilie Nastase (tennis)
Debbie Moore (Pineapple)
Sylvester Stallone
Tommy Lee Jones
Ian Lavender (of ‘stupid boy’ fame)
Alan Rickman
Elkie Brooks
Thank you to Saga magazine for this information.
The point of publishing this is to remind you of two things. First, that the UK population is ageing; and second, that so-called 'older people' do not confirm to stereotype or prejudice.
If your organisation is interested in marketing to the UK's ageing population, or you would like to see our FREE research report, you'll find further information at www.rhcadvantage.co.uk or contact us at info@rhcadvantage.co.uk
Friday, 18 February 2011
Sunday, 6 February 2011
rhc advantage to present at Chartered Institute of Marketing event this week.
If you're in Cambridge on Tuesday evening (February 8th) then we look forward to seeing you at the following event organised by the Chartered Institute of Marketing.
Marketing and older people - Addressing the opportunities and challenges of the UK's ageing population
Speaker: Mark Beasley, managing director of rhc advantage
Date: 08/02/2011
Time: 18:00
CPD Hours: 1.5
Venue: ARM
110 Fulbourn Road
Cherry Hinton
Cambridge
CB1 9NJ
United Kingdom
Description
The ageing UK population is one of the most significant issues that businesses have to address. According to the Economist, 'this is a slow-moving but relentless development that in time will have vast economic, social and political consequences.'
There are already more adults aged over 45 than under 45, and more pensioners than there are children.
Older people are a large, growing and high value segment. Yet businesses continue to waste money by focusing on younger people, or by targeting older people in inappropriate and ineffective ways. This presentation provides information, insight, and clear direction for marketers interested in this complex and diverse segment.
The presentation is based upon an extensive research report carried out by RHC Advantage, directed by one University Professor (Dr David Gilbert, Professor of Marketing at the University of Surrey) and reviewed by another (Dr Paul Sweeting, Professor of Actuarial Science at the University of Kent). The research document upon which the presentation is based draws from more than 200 sources and is the most authoritative report on this subject available in the UK. This will be made available to all attendees.
Mark Beasley BSc MCIM MBA is managing director of RHC Advantage, the creative marketing agency specialising in adult, mature and older audiences. This was launched in September 2010.
Mark has 30 years experience of planning and managing successful marketing and communications programmes, working with more than 100 client companies, in most markets and sectors.
Registration is from 18:00; the event begins at 18:30 and finishes at 20:00.
Price information
Member: £15.00
Studying Member: £15.00
Student: £15.00
Guest: £20.00
Please contact the events team with any special requirements.
Alternative Pay Details: Please book online for this event via www.cim.co.uk. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.
Contact details
Contact: Region and Branch Events
Contact Email: cimevents@cim.co.uk
Marketing and older people - Addressing the opportunities and challenges of the UK's ageing population
Speaker: Mark Beasley, managing director of rhc advantage
Date: 08/02/2011
Time: 18:00
CPD Hours: 1.5
Venue: ARM
110 Fulbourn Road
Cherry Hinton
Cambridge
CB1 9NJ
United Kingdom
Description
The ageing UK population is one of the most significant issues that businesses have to address. According to the Economist, 'this is a slow-moving but relentless development that in time will have vast economic, social and political consequences.'
There are already more adults aged over 45 than under 45, and more pensioners than there are children.
Older people are a large, growing and high value segment. Yet businesses continue to waste money by focusing on younger people, or by targeting older people in inappropriate and ineffective ways. This presentation provides information, insight, and clear direction for marketers interested in this complex and diverse segment.
The presentation is based upon an extensive research report carried out by RHC Advantage, directed by one University Professor (Dr David Gilbert, Professor of Marketing at the University of Surrey) and reviewed by another (Dr Paul Sweeting, Professor of Actuarial Science at the University of Kent). The research document upon which the presentation is based draws from more than 200 sources and is the most authoritative report on this subject available in the UK. This will be made available to all attendees.
Mark Beasley BSc MCIM MBA is managing director of RHC Advantage, the creative marketing agency specialising in adult, mature and older audiences. This was launched in September 2010.
Mark has 30 years experience of planning and managing successful marketing and communications programmes, working with more than 100 client companies, in most markets and sectors.
Registration is from 18:00; the event begins at 18:30 and finishes at 20:00.
Price information
Member: £15.00
Studying Member: £15.00
Student: £15.00
Guest: £20.00
Please contact the events team with any special requirements.
Alternative Pay Details: Please book online for this event via www.cim.co.uk. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.
Contact details
Contact: Region and Branch Events
Contact Email: cimevents@cim.co.uk
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