The report provides a
comprehensive overview of the subject of marketing and older people in the UK, drawing
upon more than 250 data and research sources. It provides a wealth of information, insight
and interpretation to marketers and anyone else interested in building relationships
with this important group.
Said rhc advantage director, Mark
Beasley: “The report has been extensively revised and updated and now has 20%
more content and two entirely new sections. As far
as we know, there is nothing else available with the breadth and depth offered by
this report.”
The report, which is 180 A4 pages
in length, was produced with the input of two University Professors. It covers the following subjects: demographic trends; economic, social,
political and legal trends and issues; the income, wealth and expenditure of
older people; the attitudes of older people to life, business and marketing;
segmentation and generational marketing; a review of marketing practice and
marketing communications, including
guidelines; digital and the internet; and a European overview.
The report is now available from rhc advantage in hard copy format. The cover
price of the report also includes a personal presentation of the main findings and, as a final statement of confidence,
there is a money-back guarantee. For more information and a free
executive summary, please contact Mark Beasley
at mark@rhcadvantage.co.uk or 020 7193
2361, or visit www.rhcadvantage.co.uk
Notes
rhc advantage limited is a marketing agency which specialises in the 50+ market. We help our clients to gain insight, plan more effective strategies and create more engaging brand communications for this important audience. The directors are Mark Beasley (marketing), Richard Collyer (creative) and Tom Wright CBE (non-executive). www.rhcadvantage.co.uk
