That means it’s time for us to extend our warmest wishes to all our associates, clients, colleagues and friends.
Merry Christmas, everybody.
This year, we’re celebrating our second full year as the UK’s only mature (50+) marketing agency.
It’s been hard work, but we remain committed to the belief that older people deserve a better deal from business and marketers.
Above all, we’ve really enjoyed working with our clients, meeting new clients and producing work we’re all proud of. Thank you for sharing our vision.
But not everyone is so lucky. Many older people will spend Christmas cold, hungry and alone.
That’s why we’re supporting Age UK’s ‘Spread the Warmth’ campaign, which is helping many thousands of older people to celebrate Christmas the way it should be celebrated. Amongst friends, in the warmth, with a hot meal.
We would like to send you our warmest wishes for Christmas and the New Year. We hope that your yuletide is merry and your celebrations are everything you hope for.
For more information about how you could help spread the warmth to others, please read on.
What is Spread the Warmth?
Here is what Age UK has to say.Spread the Warmth is an Age UK campaign to stop older people suffering and dying needlessly in winter. Every year, more than 26,000 people die needlessly during winter because of the cold weather.Older people are more vulnerable to effects of cold weather - out of the 26,000 winter deaths every year, 9 in 10 are older people. Over a third of people in the UK aged 65+ say they are dreading the cold weather in winter.
As we get older, our bodies respond differently to the cold – increasing the likelihood of a heart attack, stroke, or pneumonia. Cold weather also makes it more difficult for people to get around – which can lead to depression, loneliness, and isolation. Over 500,000 older people spend Christmas Day alone. Cold weather also adds to the financial worries of older people - 36% of people aged 60 or over in Great Britain stay or live in just one heated room of their home to save money. 30% say they avoid heating rooms like the bedroom, bathroom or living room because they are worried about the cost.
During Spread the Warmth, Age UK and the majority of our network of local partners will:
• Distribute essential items like clothes, heaters and electric blankets – to keep people warm
• Provide benefit checks to ease financial worries
• Offer snow clearance services, shopping support and befriending visits – so those with mobility issues can get what they need
• Run Christmas parties, theatre trips, and Christmas shopping trips - to help fight isolation
• Distribute information guides, including tips on how to stay warm in your home
• Distribute thermometers – so older people know when to turn on their heating
• Put pressure on MPs and local councils to make cold-related winter deaths a public health priority
Your donations are a crucial part of this support – it is through your generosity that Age UKs and local partners are able to provide these services. Thousands of older people die every year, because of the cold. Just £5 can make a difference and help to save a life today. To donate, click here.
To find out more about rhc advantage, visit www.rhcadvantage.co.uk
