Last month, specialist 50+ marketing agency, rhc advantage, released a substantially updated and revised edition of its research report, ‘Marketing for Mature Audiences’. This is now available at a 50% discount until November 16th.
The report provides a comprehensive overview of the subject of marketing and older people in the UK, drawing upon more than 250 data and research sources. It provides a wealth of information, insight and interpretation to marketers and anyone else interested in building relationships with this important group.
The report is now available from rhc advantage in hard copy format. The cover price of the report - reduced with this offer from £995 to £497 - also includes a personal presentation of the main findings and, as a final statement of confidence, there is a money-back guarantee. For more information and a free executive summary, please contact Mark Beasley at mark@rhcadvantage.co.uk or 020 7193 2361, or visit www.rhcadvantage.co.uk
The report provides a comprehensive overview of the subject of marketing and older people in the UK, drawing upon more than 250 data and research sources. It provides a wealth of information, insight and interpretation to marketers and anyone else interested in building relationships with this important group.
Said rhc advantage director, Mark Beasley: “The report has been extensively revised and updated and now has 20% more content and two entirely new sections. As far as we know, there is nothing else available with the breadth and depth offered by this report.”
The report, which is 180 A4 pages in length, was produced with the input of two University Professors. It covers the following subjects: demographic trends; economic, social, political and legal trends and issues; the income, wealth and expenditure of older people; the attitudes of older people to life, business and marketing; segmentation and generational marketing; a review of marketing practice and marketing communications, including guidelines; digital and the internet; and a European overview.
The report is now available from rhc advantage in hard copy format. The cover price of the report - reduced with this offer from £995 to £497 - also includes a personal presentation of the main findings and, as a final statement of confidence, there is a money-back guarantee. For more information and a free executive summary, please contact Mark Beasley at mark@rhcadvantage.co.uk or 020 7193 2361, or visit www.rhcadvantage.co.uk
Notes
rhc advantage limited is a marketing agency which specialises in the 50+ market. We help our clients to gain deeper insight, plan more effective strategies and create more engaging brand communications for this important audience. The directors are Mark Beasley (marketing), Richard Collyer (creative) and Tom Wright CBE (non-executive). www.rhcadvantage.co.uk
