This Christmas we’re celebrating our first full year as the UK’s only independent marketing agency to specialise in mature audiences.
It’s been a wonderful 12 months and we would like to thank our clients for helping us make our first year so successful.
But not everyone is so fortunate.
That’s why this Christmas we are supporting Age UK’s ‘Spread the Warmth’ campaign, which is helping to prevent thousands of older people suffering and dying needlessly in winter because of the effects of cold weather.
For further information on the Spread the Warmth campaign, please visit http://www.ageuk.org.uk/get-involved/spread-the-warmth.
There are a number of ways you can also help – for example, you could donate an unwanted warm coat to your nearest Age UK shop or make a donation directly to Age UK.
With warmest wishes for a Happy Christmas and prosperous New Year from all of us at rhc advantage.
Sunday 18 December 2011
Monday 12 December 2011
rhc advantage – the specialist ‘over 50s’ marketing agency - launches London’s first luxury retirement village
rhc advantage - the specialist marketing agency for mature audiences - has unveiled the launch campaign for Battersea Place, London’s first luxury retirement village.
Battersea Place has been designed to meet the needs of older people living in their own homes in London who want to downsize and plan for their future, but wish to continue living in the city. Located close to Albert Bridge and opposite Battersea Park, it will offer people aged over 60 independent living in stylish, spacious apartments and penthouses, supported by facilities comparable to those of a five-star hotel, including a bar, restaurant, pool and spa. Fully-qualified care staff will be on site 24 hours a day and there will be a nursing home wing.
The company behind Battersea Place is international retirement property specialist, LifeCare Residences. Said Marketing Manager, Amy Baker, “Battersea Place is a unique concept which needs extremely careful positioning. We were looking for an agency who understood today’s complex and sophisticated ageing population and who also had the marketing and creative skills to plan, create and deliver an exceptional campaign. We are delighted with the insight and creativity that rhc advantage has brought to Battersea Place ”
The campaign includes brochures, direct marketing and press advertising. Said rhc advantage director, Mark Beasley: “Battersea Place will be an exceptional development in a fantastic location, and very different to other retirement communities in the UK. The people moving here will be wealthy and sophisticated London residents, with very high expectations. We wanted to avoid the usual clichés and stereotypes that are used when communicating with older people.“
Richard Davis, LifeCare’s CEO, comments: “In the UK we have a rapidly increasing ageing population, and in 20 years’ time one-third of all households will be 65 years and over. Currently this mature market own £1 trillion of the UK’s housing assets. As they get older, they will require extensive ongoing care and support, so there is a genuine need for them to downsize and realise their capital assets. This in turn will free up their sought-after old family accommodation for younger generations to utilise.”
Notes to Editors
1. LifeCare Residences
LifeCare Residences is an internationally experienced retirement village specialist, expert at creating lifestyles and environments to enrich the lives of their residents. http://www.lifecareresidences.com/
2. Battersea Place
Battersea Place will comprise 112 contemporary apartments, with a price guide of £400,000 - £2.45m, and a boutique 30-bed nursing home. Battersea Place will be offering superior amenities including a chef-run restaurant, café/bar, swimming pool and spa, library and cinema room. The apartments, which include several large penthouses, will be comparable to other luxury developments with lifestyle benefits, already in place along the banks of the Thames; the only difference being that LifeCare’s will have 24-hour support from a professional in-house care team. The Marketing Suite was opened in October2011 and the first residents will move in to the development in 2014. http://www.batterseaplace.co.uk/
3. rhc advantage
rhc advantage is the only independent UK marketing agency to specialise in the increasingly mature audiences resulting from the UK’s ageing population. The directors are Mark Beasley (managing), Richard Collyer creative) and Tom Wright CBE (non-executive). http://www.rhcadvantage.co.uk/
Contact: Mark Beasley. 020 7193 2361. e: info@rhcadvantage.co.uk
Battersea Place has been designed to meet the needs of older people living in their own homes in London who want to downsize and plan for their future, but wish to continue living in the city. Located close to Albert Bridge and opposite Battersea Park, it will offer people aged over 60 independent living in stylish, spacious apartments and penthouses, supported by facilities comparable to those of a five-star hotel, including a bar, restaurant, pool and spa. Fully-qualified care staff will be on site 24 hours a day and there will be a nursing home wing.
The company behind Battersea Place is international retirement property specialist, LifeCare Residences. Said Marketing Manager, Amy Baker, “Battersea Place is a unique concept which needs extremely careful positioning. We were looking for an agency who understood today’s complex and sophisticated ageing population and who also had the marketing and creative skills to plan, create and deliver an exceptional campaign. We are delighted with the insight and creativity that rhc advantage has brought to Battersea Place ”
The campaign includes brochures, direct marketing and press advertising. Said rhc advantage director, Mark Beasley: “Battersea Place will be an exceptional development in a fantastic location, and very different to other retirement communities in the UK. The people moving here will be wealthy and sophisticated London residents, with very high expectations. We wanted to avoid the usual clichés and stereotypes that are used when communicating with older people.“
Richard Davis, LifeCare’s CEO, comments: “In the UK we have a rapidly increasing ageing population, and in 20 years’ time one-third of all households will be 65 years and over. Currently this mature market own £1 trillion of the UK’s housing assets. As they get older, they will require extensive ongoing care and support, so there is a genuine need for them to downsize and realise their capital assets. This in turn will free up their sought-after old family accommodation for younger generations to utilise.”
Notes to Editors
1. LifeCare Residences
LifeCare Residences is an internationally experienced retirement village specialist, expert at creating lifestyles and environments to enrich the lives of their residents. http://www.lifecareresidences.com/
2. Battersea Place
Battersea Place will comprise 112 contemporary apartments, with a price guide of £400,000 - £2.45m, and a boutique 30-bed nursing home. Battersea Place will be offering superior amenities including a chef-run restaurant, café/bar, swimming pool and spa, library and cinema room. The apartments, which include several large penthouses, will be comparable to other luxury developments with lifestyle benefits, already in place along the banks of the Thames; the only difference being that LifeCare’s will have 24-hour support from a professional in-house care team. The Marketing Suite was opened in October2011 and the first residents will move in to the development in 2014. http://www.batterseaplace.co.uk/
3. rhc advantage
rhc advantage is the only independent UK marketing agency to specialise in the increasingly mature audiences resulting from the UK’s ageing population. The directors are Mark Beasley (managing), Richard Collyer creative) and Tom Wright CBE (non-executive). http://www.rhcadvantage.co.uk/
Contact: Mark Beasley. 020 7193 2361. e: info@rhcadvantage.co.uk
'RHC ADVANTAGE' LAUNCHES CAMPAIGN FOR CHARITY CROSSROADS CARE
Marketing agency RHC ADVANTAGE has launched a campaign for Crossroads Care Slough, the charity which provides care and care related services for people with care needs and their carers. The campaign – called ‘Caring for Slough’ – is intended to encourage everyone in the community to work together more closely to help people with care needs. It includes a relationship marketing initiative with care and health professionals.
The ‘Caring for Slough’ campaign theme has been developed to position Crossroads as the expert authority on care, for people of all ages and health conditions, in the Slough area. It encompasses activity including: press and bus advertising; direct mail; a new suite of printed collateral, including leaflets, posters and brochures; a new website (www.sloughcrossroads.org.uk) and a new web video.
Commented the charity: “Crossroads Care Slough has now been in Slough for 20 years and is the leading provider of care services in the areas. What we do can make a real difference: not just to our clients, but also to their families – who are often their carers. In some cases, we are able to help people stay at home when they would otherwise be unable to do so – something which is very much in line with Government policy. However, many families with care needs are just not aware that services like this exist. With changes in Government funding, we needed a more professional approach to increasing our presence in the community. We are absolutely delighted with the insight, strategic thinking, creativity and energy that RHC Advantage has brought to us. ”
Commented Mark Beasley of RHC ADVANTAGE: “When we were approached by Crossroads, we were impressed by the great work being done by a committed team of people, in one of the UK’s most diverse communities, helping people of all ages, disabilities and ethnicity. As a Slough boy myself, who moved away from the area many years ago, it is particularly exciting to have the opportunity to get involved with such a worthwhile project.”
Notes for Editors
1. About RHC ADVANTAGE. RHC ADVANTAGE is a marketing agency which specialises in marketing consultancy and communications for age-neutral and mature audiences. The directors are Tom Wright CBE (non-executive Chairman), Mark Beasley (managing director), Richard Collyer (creative) and Tom Wright CBE (non-executive).
2. About Crossroads Care Slough. Crossroads Care Slough is a charity which provides a wide range of care and care-related services for people in Slough and their carers. The services offered are tailored to meet the needs of all ages, disabilities and health conditions. Slough Crossroads employs a team of experienced and well-trained carers, who work with clients, their usual carers and their families. Crossroads Care Slough is an independent part of the national Crossroads Care organisation, Britain’s leading carer support charity. www.sloughcrossroads.org.uk
The ‘Caring for Slough’ campaign theme has been developed to position Crossroads as the expert authority on care, for people of all ages and health conditions, in the Slough area. It encompasses activity including: press and bus advertising; direct mail; a new suite of printed collateral, including leaflets, posters and brochures; a new website (www.sloughcrossroads.org.uk) and a new web video.
Commented the charity: “Crossroads Care Slough has now been in Slough for 20 years and is the leading provider of care services in the areas. What we do can make a real difference: not just to our clients, but also to their families – who are often their carers. In some cases, we are able to help people stay at home when they would otherwise be unable to do so – something which is very much in line with Government policy. However, many families with care needs are just not aware that services like this exist. With changes in Government funding, we needed a more professional approach to increasing our presence in the community. We are absolutely delighted with the insight, strategic thinking, creativity and energy that RHC Advantage has brought to us. ”
Commented Mark Beasley of RHC ADVANTAGE: “When we were approached by Crossroads, we were impressed by the great work being done by a committed team of people, in one of the UK’s most diverse communities, helping people of all ages, disabilities and ethnicity. As a Slough boy myself, who moved away from the area many years ago, it is particularly exciting to have the opportunity to get involved with such a worthwhile project.”
Notes for Editors
1. About RHC ADVANTAGE. RHC ADVANTAGE is a marketing agency which specialises in marketing consultancy and communications for age-neutral and mature audiences. The directors are Tom Wright CBE (non-executive Chairman), Mark Beasley (managing director), Richard Collyer (creative) and Tom Wright CBE (non-executive).
2. About Crossroads Care Slough. Crossroads Care Slough is a charity which provides a wide range of care and care-related services for people in Slough and their carers. The services offered are tailored to meet the needs of all ages, disabilities and health conditions. Slough Crossroads employs a team of experienced and well-trained carers, who work with clients, their usual carers and their families. Crossroads Care Slough is an independent part of the national Crossroads Care organisation, Britain’s leading carer support charity. www.sloughcrossroads.org.uk
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