Ageism continues to be a newsworthy subject. Here are a few recent examples:
- The 'sacking' of Arlene Phillips (66) from 'Strictly Come Dancing', to be replaced by a much younger but less knowledgeable singer
- The ongoing involuntary 'retirement' of female presenters aged over 50, including Selina Scott, Moira Stuart and Anna Ford
- The mature student aged 64, who (according to the Daily Mail of 16.11.09) has applied for 650 jobs but received only one reply
- The boss of a retirement home management company is forced to issue a 'grovelling apology' (according to the Daily Telegraph, 20.11.09) after using the phrase 'dribbling geriatrics'
The Equalities Office referred earlier this year to 'the ageist culture which has prevailed in our society for too long'. As it points out, not only does ageism infringe human rights, but society needs the active involvement of older people.
Given the size, growth and economic power of older people, there are huge rewards for businesses which are able to adopt an age-friendly position (but without falling into the many bear traps that this can involve). Which is where we come in...
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