‘Marketing and Older People’ - updated version of research report now available from rhc advantage

rhc advantage, the marketing and communications agency, has released an updated version of its research report, Marketing and Older Audiences. This is available at no charge via the agency’s website, www.rhcadvantage.co.uk

The UK population continues to age, with vast economic, social and political consequences. However, most people do not have the time to study the subject in detail, or to evaluate the associated marketing issues. That’s where this report comes in.

‘Marketing and Older Audiences’ reviews an extensive and diverse range of data and research literature, drawing upon academic, commercial and Government sources. The result is an authoritative, comprehensive and highly readable report document. The 100-page report provides an overview of the following areas:

• Demographic analysis
• Economic issues and trends
• Social and political issues and trends
• Market segmentation
• The purchasing behaviour of older people
• Attitudes of older people to age and ageing, employment, business, brands
and communications
• Advertising and Marketing in practice
• Marketing communications planning and creative guidelines

The research was directed by Dr David Gilbert, Professor of Marketing at the University of Surrey, and reviewed by Dr Paul Sweeting, Professor of Actuarial Science at the University of Kent.

The updated version has been revised, improved and updated with additional content. For a free pdf copy of the report, visit www.rhcadvantage.co.uk.

rhc advantage are also available to present the main findings of the report to audiences large and small.