'RHC ADVANTAGE' LAUNCHES CAMPAIGN FOR CHARITY CROSSROADS CARE

Marketing agency RHC ADVANTAGE has launched a campaign for Crossroads Care Slough, the charity which provides care and care related services for people with care needs and their carers. The campaign – called ‘Caring for Slough’ – is intended to encourage everyone in the community to work together more closely to help people with care needs. It includes a relationship marketing initiative with care and health professionals.

The ‘Caring for Slough’ campaign theme has been developed to position Crossroads as the expert authority on care, for people of all ages and health conditions, in the Slough area. It encompasses activity including: press and bus advertising; direct mail; a new suite of printed collateral, including leaflets, posters and brochures; a new website (www.sloughcrossroads.org.uk) and a new web video.

Commented the charity: “Crossroads Care Slough has now been in Slough for 20 years and is the leading provider of care services in the areas. What we do can make a real difference: not just to our clients, but also to their families – who are often their carers. In some cases, we are able to help people stay at home when they would otherwise be unable to do so – something which is very much in line with Government policy. However, many families with care needs are just not aware that services like this exist. With changes in Government funding, we needed a more professional approach to increasing our presence in the community. We are absolutely delighted with the insight, strategic thinking, creativity and energy that RHC Advantage has brought to us. ”

Commented Mark Beasley of RHC ADVANTAGE: “When we were approached by Crossroads, we were impressed by the great work being done by a committed team of people, in one of the UK’s most diverse communities, helping people of all ages, disabilities and ethnicity. As a Slough boy myself, who moved away from the area many years ago, it is particularly exciting to have the opportunity to get involved with such a worthwhile project.”


Notes for Editors

1. About RHC ADVANTAGE. RHC ADVANTAGE is a marketing agency which specialises in marketing consultancy and communications for age-neutral and mature audiences. The directors are Tom Wright CBE (non-executive Chairman), Mark Beasley (managing director), Richard Collyer (creative) and Tom Wright CBE (non-executive).

2. About Crossroads Care Slough. Crossroads Care Slough is a charity which provides a wide range of care and care-related services for people in Slough and their carers. The services offered are tailored to meet the needs of all ages, disabilities and health conditions. Slough Crossroads employs a team of experienced and well-trained carers, who work with clients, their usual carers and their families. Crossroads Care Slough is an independent part of the national Crossroads Care organisation, Britain’s leading carer support charity. www.sloughcrossroads.org.uk