The annual meeting of the World Economic Forum starts tomorrow (January 26th) in Davos. Once again, my invitation seems to have been lost in the Christmas post. And unlike many politicians, I did actually study economics at University.
However, the world's movers and shakers will be moving and shaking together - in between the skiing and the parties - as they wrestle with some fairly weighty matters. And I don't just mean the wine list.
A report, ‘Global Risks 2011’, has been published ahead of the meeting. This makes the point that the world’s most advanced economies, including the UK, would be insolvent if they accounted properly for the pension and health pledges made to their ageing populations.
We are of course aware of the serious implications that an ageing population has at a macro-economic level. However, to see the issue presented in such stark terms makes for uneasy reading. If you can face more, you can download the report at www.weforum.org/globalrisks2011.
And if you would like to see this put into the context of marketing, why not read our own report - Marketing for an Ageing Population. This draws on more than 200 sources to provide an eminently readable introduction to the subject. It is available at no charge, subject to our approval of your request. More information is at www.rhcadvantage.co.uk/insight
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