rhc advantage to present at Chartered Institute of Marketing event this week.

If you're in Cambridge on Tuesday evening (February 8th) then we look forward to seeing you at the following event organised by the Chartered Institute of Marketing.

Marketing and older people - Addressing the opportunities and challenges of the UK's ageing population
Speaker: Mark Beasley, managing director of rhc advantage
Date: 08/02/2011
Time: 18:00
CPD Hours: 1.5
Venue: ARM
110 Fulbourn Road
Cherry Hinton
Cambridge
CB1 9NJ
United Kingdom

Description
The ageing UK population is one of the most significant issues that businesses have to address. According to the Economist, 'this is a slow-moving but relentless development that in time will have vast economic, social and political consequences.'

There are already more adults aged over 45 than under 45, and more pensioners than there are children.

Older people are a large, growing and high value segment. Yet businesses continue to waste money by focusing on younger people, or by targeting older people in inappropriate and ineffective ways. This presentation provides information, insight, and clear direction for marketers interested in this complex and diverse segment.

The presentation is based upon an extensive research report carried out by RHC Advantage, directed by one University Professor (Dr David Gilbert, Professor of Marketing at the University of Surrey) and reviewed by another (Dr Paul Sweeting, Professor of Actuarial Science at the University of Kent). The research document upon which the presentation is based draws from more than 200 sources and is the most authoritative report on this subject available in the UK. This will be made available to all attendees.

Mark Beasley BSc MCIM MBA is managing director of RHC Advantage, the creative marketing agency specialising in adult, mature and older audiences. This was launched in September 2010.

Mark has 30 years experience of planning and managing successful marketing and communications programmes, working with more than 100 client companies, in most markets and sectors.

Registration is from 18:00; the event begins at 18:30 and finishes at 20:00.

Price information
Member: £15.00
Studying Member: £15.00
Student: £15.00
Guest: £20.00
Please contact the events team with any special requirements.

Alternative Pay Details: Please book online for this event via www.cim.co.uk. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.


Contact details
Contact: Region and Branch Events
Contact Email: cimevents@cim.co.uk