News update: all about us, for a change

A client recently pointed out that whenever we met, it was inevitable that we would always talk about the clients’ business, and never our own. This is of course good manners and what consultants are supposed to do. However, she argued, it also means that no-one knows anything much about us. To rectify this damage to our egos, we thought we’d take advantage of the current extended break to bring the world a news update – something about us, for a change. This news update will: remind you who we are; tell you how to get our recently-updated research report, at no charge; and tell you what we’ve been doing lately.

Who did you say you were again? Launched ‘officially’ last September, rhc advantage is the UK’s only independent creative marketing agency to specialise in older, adult, more mature audiences. The directors are: Mark Beasley, marketing consultant and former WPP group agency planner; Richard Collyer, creative and design consultant; and Tom Wright CBE, Chief Executive of Age UK (non-executive Chairman). We’re supported by a small account management, creative, design and production team based in our converted coaching inn in Hampshire.

We’re here to help our clients deal with the implications of the UK’s ageing population. We believe passionately that improved alignment between business and this large and growing group is long overdue and will benefit to everyone. We work in two complementary areas: marketing consultancy (research and planning) and marketing communications (copywriting, design, direct, digital and promotion).

What do we know? Research report available at no charge
There are now more adults aged over 45 than there under 45. People over 50 account for 80% of wealth and 60% of per capita expenditure. They’re particularly important to a number of consumer markets. Yet there is no easily accessible starting-point for anyone wanting to learn more about this complex and diverse group. That’s why we have produced a research report providing a comprehensive introduction to this important subject, in collaboration with two Professors. This regularly-updated report is available for download or presentation to our clients, friends and other interested parties, at no charge. For more information, visit our website (www.rhcadvantage.co.uk/insight) or reply to this email.

What have we been doing?
Adults come in all shapes and sizes! Here are some of our recent projects:
- Educational technology. Research-based proposition development led to campaigns targeted at maths teachers, via direct mail, a website and web video.
- Health clubs. We are researching and planning a new strategy regarding branding and targeting. Not every health club user is young, sleek and photogenic.
- International examinations board. We are using a range of qualitative and quantitative research techniques to help plan and re-define global brand strategy.
- Long-haul tour operator. We are busy designing and writing brochures and mailings. Most long-haul customers are aged over 50 - but reject the Saga stereotype.
- Retirement development. New brand identity, followed by the design, writing and production of a website, a suite of web videos, a brochure and other collateral.

Sponsorship of veteran rock band
We’re pleased to announce our sponsorship of veteran rock band, Route 66. The band performs at the Royal Wedding this Friday (well, a local street party) and further prestigious bookings are lined up. To book the band, please contact us.

Talking ‘bout my generation? Talk to us first…
For more information about us, please visit our website www.rhcadvantage.co.uk, subscribe to our blog http://rhcadvantage.blogspot.com, follow us at twitter (@rhcadvantage) or request our online credentials document.

If you – or anyone you know – would like to discuss a specific marketing problem or project, or to see our research report and presentation, please contact me - Mark Beasley - mark (at) rhcadvantage (co.uk). Unlike most of the UK, I am working this week!