An update on rhc advantage: business is a marathon, not a sprint

Tom Wright CBE completes Virgin London Marathon
First of all, many congratulations are due to Tom Wright CBE, who finished yesterday’s Virgin London Marathon – his first – in a little over 5 hours. In the process, Tom raised £7,500 for Age UK (the organisation of which he is Chief Executive).

rhc advantage – helping you take a more strategic view
rhc advantage is here to help businesses who have - or wish to have - a strategic view of the challenges and opportunities presented by the UK’s ageing population. We are the UK’s only independent creative marketing agency to specialise in today’s older, adult, more mature audiences. The directors are: Mark Beasley, marketing consultant and former WPP group agency planner; Richard Collyer, creative and design consultant; and Tom Wright CBE, Chief Executive of Age UK (our non-executive Chairman). We’re supported by a small creative, design and production team.

Why we’re here
The UK population is ageing. We’re here to help our clients deal with the implications of this dramatic change, working in two complementary areas: marketing consultancy (research and planning) and marketing communications (copywriting, design, direct, digital and promotion).

What do we know? Research report available at no charge
Traditional assumptions about age and ageing are inappropriate and ineffective as the basis for marketing planning. Complexity and diversity rule. As a starting point, we have produced a comprehensive, recently updated, introductory research report which can be presented or supplied to our clients, friends and prospects upon request at no charge. For further details about the report, please visit our website (www.rhcadvantage.co.uk/insight).

How can we help you?
For more information about us, please visit our website (www.rhcadvantage.co.uk) or follow us on Twitter (@rhcadvantage). For a grown-up conversation about a specific marketing problem or project, to see our research report and presentation, or to see our credentials, please contact Mark Beasley (mark@rhcadvantage.co.uk).

Many businesses have already made the strategic change that an ageing population requires, others have not. Whether you are running the Marathon, or still engaged in a series of sprints, we can help.